The Company

Business Informed by Tradition

Founded in 2006, the development of TradeUp GmbH is closely tied to the history of its founders. Here, Italian roots meet traditional German business values.


Product Portfolio

Global Wholesale in Groceries

First, TradeUp GmbH went back to its roots, importing quality Italian products to Germany. Today, it has contacts in Asia and belongs to an elite group of global players.


Contact us

Your Reliable Partner

We know all about the challenges of gastronomy and retail. For this reason, we put a lot of stock in reliability and a partner-like relationship.



International grocery wholesale inspired by tradition!

It all started with importing Italian specialties like pasta and wine. Today, we import delicacies from all over the world.

What you need to know

TradeUp GmbH is a passionate wholesaler of groceries. Our assortment consists of everything from dried foods to fresh fish from all over the world.

Wholesale with a tradition

Since its founding, TradeUp GmbH has been run by its owners, who have put in great personal effort to build a network of reliable partners in the last few years.

Transparent prices

With us, you don’t need to fear any unpleasant surprises. TradeUp GmbH offers you high-quality products from notable producers at the best conditions and affordable prices.

International contacts

As a globally active business, we get our products from all over the world. TradeUp GmbH has particularly close relationships with suppliers from Italy.

Reliable delivery times

We know how important planning security is to our customers. For this reason, short delivery times and a business flow consistent with deadlines are matters of honor for us.

Simple and logical solution

By finding simple ways to procure high-quality groceries, we give you more time to focus on your core business. Make use of our practical ordering system and save valuable resources.

Groceries at fair prices

Our decades of success are founded upon a partner-like and fair relationship with our customers and an attractive product assortment.

As an independent grocery wholesaler with comprehensive experience in the industry, we offer you a variety of healthy and safe groceries from the same source. Our assortment consists of everything from dried foods to fresh fish from all over the world. We will also gladly meet exclusive requests. We have particularly close relationships with Italian producers, who deliver us everything from brand-name products from Barilla and co. to authentic wines and fine cuisine. As a company focused on the global market, we can also be your preferred contact for international baked goods, Asian specialties and quality convenience products. We consult with you personally in order to meet your individual needs as a commercial kitchen, food service business or retailer. With top quality and affordable prices, we wish to contribute to your success.