Who we are and what we do

TradeUP GmbH supplies commercial kitchens, food service businesses and retailers with high-quality groceries. Alongside quality, reliability and fair prices are the trademark of this wholesale business.

We primarily supply our customers with dried goods. The spectrum spans everything from noodles and baked goods to international specialties. As TradeUp GmbH has a particularly close relationship with producers in Italy, it is the perfect go-to contact for pasta, wine and other Mediterranean products. TradeUp GmbH’s portfolio of fresh food products consists entirely of fish. It sources all kinds of fish from all over the world and can therefore meet even unusual orders without any problems. Its independence as well as its long-time experience in the industry make TradeUp GmbH a trustworthy advisor on everything related to healthy and safe foodstuffs. After all, the company has had the same motto for years: top quality at fair prices.

Wholesaler inspired by tradition

The success story begins with delicacies from Bella Italia

When TradeUp GmbH’s founders started in wholesale in 2006, hoping to build themselves up as a grocery wholesaler, they first took advantage of their healthy network of contacts in their home country of Italy. With their sense for exceptional quality, they quickly built a large network of wineries as well as producers of pasta and other foodstuffs. In response to increasing demand from satisfied customers, and in the hopes of building up a sustainable business model, TradeUp GmbH kept expanding its selection over the years to more strongly represent international products. Today, the wholesaler is now present as a global player – but still takes personal consultation and a long-term, partner-like relationship with its customers very seriously.

Quality from passion – from the beginnings to today